Thursday, 15 January 2009
Project completed...
I have just returned from presenting Patrick with half a rain forest's worth of papers and notes.
My PDP 5 / PDP 6 "Business Plan" is now finito!!!!
Have fun, Patrick!
Sunday, 11 January 2009
Future Plans: 4.) Funding...
Once the economic climate improve, we are considering diversifying into Europe – vehicles are not just cars and vans - and we have recently investigated the shipping and airline industries. This may involve new suppliers and would very likely affect our cash flow until a business relationship is established where we are granted credit terms. This would have an impact on our day to day running of KDS Ltd but would be achievable.
Future Plans: 3.) Training...
Health and Safety (IOSH)
Employment Law
How To Stay On Top Of Debt And Keep Cash Flowing
How To Turn Your Website Into A Customer Magnet
Time Management – how to stop others stealing your time
Double Sales From Your Brochures, Flyers, Ads, E-shots And Website
Online Social Networks – reaching out to new customers
Presentation Skills Masterclass


Future Plans: 2) Staff...
Current financial down turn means that this has worked well at present for KDS Ltd. However, once the economic climate improves the only way to increase profits is to expand the business and take on the risks that this would then present.
Future Plans: 1) Premises...
Requirements:
Must be able to accommodate a vehicle (or 2!) to be worked on
Have a clean area where graphics can be produced and stored
Have a design area for the PC and Apple Macs
Have an area for clients to be seen
Toilets
Secure
Location:
Brighouse - at most, 1-2 miles away
Roadside position - visible to potential customers driving
We have registered with two local estate agents, Walker Singleton and Daniel & Hirst,but neither have been able to provide details of such premises currently available. The few, two to date in over 6 months, that have been suggested have been incredibly wide of the specified details.
Unit 1). In September 2008, we viewed a unit on a recently built industrial park near Elland. The unit in next door to one of our existing clients and we have previously used it to letter that clients vehicles in. The previous occupant, a joiner, rented it to us on a daily rate during February 2008 whilst we completed a fleet of vehicles.
The unit met most of the requirements but was located towards the end of the industrial park and was not visible to passing motorists. Additionally, my client has experienced repeated break ins and thefts owing to the secluded location of the units. Finally, the landlord wanted a 5 year lease signing and the terms offered were not affordable to us.
Unit 2.) In November 2008, another client offered to us the use of one of his premises. It does not have separate offices in which to undertake our design work or client meetings, but it would enable us to get vehicles undercover whilst we work on them.
Kramers Designs & Signs Ltd...
How we calculate the cost of vehicle lettering...
Hourly Rate x Time + Materials + Misc Costs = £ Cost To Customer
This is calculated as follows:
Time: design + preparation (cutting/weeding/covering of vinyl graphics) + travel (time to site) + applying (to vehicle)
Materials: vinyl graphics (in metres) x £ per metre + delivery costs
Misc Costs: cost of special materials (eg. digitally printed images) + delivery/production costs
Hourly rate - is charged at £25.00 per hour - we feel this is sufficient to cover our running costs (lighting, heating, insurances, consumables, telephone/internet/mobiles etc, vehicle).
Materials and Misc Costs - quality materials are sourced from reliable suppliers. We add a "mark up" to the costs we pay for them.
Our profits are taken from these.
___________________________________________________________
Example 1:
A medium sized vehicle (eg. Ford Transit) with an average coverage of vinyl graphics - both sides, rear doors and bonnet - but without any prints and at a local site might calculate as follows:
Time = £212.50
2.5 hrs (discuss & design) + 2.5 hrs (preparation) + 3.5 hrs (travel & apply) = 8.5 hours @ £25.00 per hour
Materials = £100.00
10 metres of vinyl @ £8.50 (average charge p/m - some cost more, others less) + £15.00 (delivery from supplier)
Misc Costs = £0.00
Cost To Customer = £312.50 plus VAT
___________________________________________________________
Example 2:
A small van (eg. Citroen Berlingo) might require less material, but the time for designing, preparation and applying would not be significantly reduced:
Time = £175.00
2.5 hrs (discuss & design) + 2.5 hrs (preparation) + 2 hrs (travel & apply) = 7 hours @ £25.00 per hour
Materials = £66.00
6 metres of vinyl @ £8.50 (average charge p/m - some cost more, others less) + £15.00 (delivery from supplier)
Misc Costs = £0.00
Cost To Customer = £241.00 plus VAT
___________________________________________________________
Recent job:
We recently did a large van (a Fiat Ducato XLWB, High Roof) that had only a modest amount of vinyl graphics but which required some large prints. Additionally, a portion of the vinyl was to be in a reflective grade, which is more expensive. The time to complete the application of the graphics was longer than usual as great care was needed when trimming & positioning the prints.
Time = £250.00
3 hrs (discuss & design) + 3 hrs (preparation) + 4 hrs (travel & apply) = 10 hours @ £25.00 per hour
Materials = £91.50
9 metres of vinyl @ £8.50 (average charge p/m - some cost more, others less) + £15.00 (delivery from supplier)
Misc Costs = £158.50
x6 digital prints (700mm x 1300mm) with clear laminate to face + reflective material
Cost To Customer = £500.00 plus VAT